This article is part of the Claude Cowork for SDRs series. The pillar guide covers the complete SDR framework. Here we focus specifically on sequence writing: the exact workflow, prompt structure, and examples that produce 10 personalised sequences in under 20 minutes. For the prospect research that feeds this workflow, see the ICP scoring and prospect research guide. For pushing these sequences into your outreach platform, see the Outreach and Salesloft integration guide.
The 20-Minute Sequence Sprint: How It Works
The 20-minute workflow assumes you've already run the ICP scoring and account research workflow from the prospect research guide — you have 10 account briefs in your Cowork canvas, each with company context, buyer pain points, and personalisation angles. The sequence generation step then takes those briefs and produces complete 6-touch sequences for each account.
The sequence generation workflow is structured around batching — rather than generating one sequence at a time, you instruct Cowork to reference each account brief and produce all 6 touches for each account in sequence. Each sequence generation task takes approximately 2 minutes per account. Ten accounts = 20 minutes total, with review and editing time included.
The 6-Touch Sequence Structure Claude Cowork Uses
Each Cowork-generated sequence follows a proven 6-touch structure. The structure is not arbitrary — it's designed to respect prospect attention, introduce value through multiple channels, and escalate commitment ask gradually. Cowork applies this structure automatically when you use the sequence prompt templates below.
Cold Email: Context + Problem
Opens with an account-specific signal (trigger event, company context, role observation). Connects it to a specific operational problem. Proposes a 15-minute call. 4–5 sentences. No pitch deck, no product features.
LinkedIn Connection Request
Under 300 characters. References one specific detail from the account research. Does not ask for anything except connection. Peer-to-peer tone — not vendor solicitation.
Email Follow-Up: Different Angle
References the first email briefly. Takes a completely different angle — if T1 was trigger-event led, T3 is outcome-led (what does good look like for them in 90 days). Proposes an alternative to a call if the first CTA didn't land.
LinkedIn Message: Value Add
Shares a relevant insight, case study reference, or data point specific to their industry or role challenge. Asks a genuine question — not a "checking in" message. No hard CTA.
Email: Final Value Touch
References the conversation arc (3 touches to date). Shares one last specific insight relevant to their current situation. Short and direct. Soft CTA: "If this resonates, 15 minutes this week?"
Break-Up Email + Voicemail Script
Honest, short, non-pressuring break-up email: "I'll leave the door open." Plus a 30-second voicemail script for the same day's call attempt. This touch consistently drives replies even from previously unresponsive prospects.
The Sequence Generation Prompt Templates
These prompts are designed to work with the account brief files produced by the Cowork research workflow. Each assumes your ICP-Criteria.md and Value-Prop.md files are pinned in the canvas.
Primary Sequence Generation PromptExample: A Cowork-Generated Sequence for a SaaS SDR
This example shows Touch 1 and Touch 3 from a Cowork-generated sequence for a B2B SaaS SDR selling a sales intelligence platform to a VP of Sales at a Series B company. The account brief identified a recent 15-person SDR team expansion and a new VP hire 60 days prior as trigger events.
Saw that Meridian just expanded the SDR team to 15 people in Q4 and brought in a new VP of Sales. The first 90 days after an SDR expansion is when ramp time and research quality gaps become most visible — before the team develops the habits that compensate for them.
We help SDR teams at your stage shorten ramp from 4+ months to under 8 weeks by replacing the manual research and sequencing work that most reps spend 3+ hours on daily. Typically reduces time-to-first-meeting by 40% in the first quarter.
Are you open to a 15-minute call Thursday or Friday this week to see if there's a fit?
Following up on the note last week about the team expansion.
Different question: for your next funding round, what does a productive SDR team look like? Most Series B VPs I talk to say the goal is 8+ meetings per rep per week with minimal management overhead. If your team is averaging below that now, the gap is almost always in research throughput — not effort.
Happy to share what the data looks like across SDR teams at your stage. Worth 20 minutes Tuesday or Wednesday?
Both emails reference specific account context. Neither uses generic openers. Both have clear, low-friction CTAs. This is the standard Cowork produces for every account when the research brief is properly structured — at 2 minutes per full 6-touch sequence.
From Cowork Canvas to Outreach or Salesloft
Sequence generation is the cognitive work. Loading sequences into your sequencing platform for delivery and tracking is operational. The two paths are: manual copy-paste (fast for individual sequences) or automated push via the Cowork MCP connector for Outreach or Salesloft (better for batch workflows of 10+ sequences). The connector configuration and automated workflow are covered in detail in the Outreach and Salesloft integration guide.
For teams without Outreach or Salesloft, sequences load directly to Gmail sequences or Outlook sequences via the respective Cowork connectors. Cowork can also output sequences in formatted plain text for manual copying into any email tool. The generation workflow is sequencing-platform-agnostic — the prompt templates above work regardless of how you deliver the content.
Once your sequences are in production, the next bottleneck is meeting booking — converting replies into booked calls. The full analysis of how SDR teams close that loop is in our companion article: how SDR teams use Claude Cowork to book 2x more qualified meetings. For the Claude Cowork deployment service that handles full team setup including connector configuration, see our Cowork deployment service page. If you're ready to scope a team rollout, book a free strategy call with our certified architects.
10 Personalised Sequences in 20 Minutes. Every Day.
Our certified architects configure the full Cowork sequence workflow for your team — canvas files, prompt library, platform connectors — in a single deployment sprint. Scope it in 30 minutes.